Communication theory for any figure  requires the 
including of the ground  for that figure and the 
study of the interplay between the figure  and its 
ground . Graeco-Roman, or visual man, has 
consistently studied the figure  minus the ground . 
When Q.D. Leavis did a study of Fiction and the  
Reading Public , there was an uproar because she 
had ventured to suggest that highly literate 
people could lead moronic lives through most of 
their waking hours. It is the only study ever made, 
in English, of a reading public. That is, the study 
of ground  for the figure  of the novel. The ordinary 
study concentrates on figure  minus ground , i.e. 
the content  of the novel is studied and the kinds